• Gary Potter

The United Nations labelled it the 'world's largest beach clean-up project'


Lawyer Afroz Shah and his neighbour started to clean-up their beach but they realised that they could not do it alone, so they started knocking on doors and explained to their neighbours that plastic litter and waste has a direct and deadly effect on wildlife.

Although Afroz was told that the clean-up would be pointless and the beach will never be the cleared he refused to listen. He believed with the help of his community, they could accomplish the impossible. People from all walks of life participated to take back their beach and save the ocean. Thanks to their efforts the beach was transformed in 61 weeks they cleared 4.2 million Kg of plastic filth.


The United Nations labelled it the ‘world’s largest beach clean-up project’.

The clean-up had a magical impact, for the first time in twenty years Olive Ridley sea turtles came to nest and when the baby turtles hatched, residents gathered together to protect them when they made their way to the sea.


Afroz Shah vows to continue until people and their governments change their approach towards plastic pollution.


Where is it all coming from?

Research shows that approximately 80 per cent of all plastic in the ocean originates on land rather than from ships at sea and it can end up in the ocean in many ways.

  • Plastic that isn’t disposed of correctly leads to litter blowing into waterways and being carried out into the ocean.

  • Plastic food packaging that doesn’t get recycled can end up going to landfill sites on the coast that might leak into the sea, as well as many other routes to the open ocean where currents will take it to the four corners of the globe.

  • Many of the products we use daily are flushed down toilets, including wet wipes, cotton buds, sanitary products and microfibres, which can be released through washing our clothes, account for roughly a third of plastic arriving in the ocean.

Serious solutions to the problem need to be considered, such as those invented by an innovative manufacturer called Delipac, www.media-group.co.uk/delipac, who have developed a food packaging product which is completely sustainable, recyclable and biodegradable. The material is a fully sustainable packaging board designed for food and drink that provides multi-barriers against moisture, grease, liquid, without using laminated plastics or polymers. The material is new to market so Delipac and Media Group are introducing it into the supply change by promoting it to food maufacturers and distributors.

So it is up to us to look after our planet as is it is our only life support system, and if we don’t look after it the consequences will be severe.

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